Heart Deco (2010, 2011, 2012)
In May of 2010 artist Adam Ebel bought an early-70’s open-top double-decker British bus and brought together a team of engineers, friends, and creatives to build an ambitious mobile art + music installation. With only 8 weeks until their final deadline they got to work transforming this former SF-sightseeing tour bus into a something extraordinary. With the guidance of 2010 music lead, Seva – Adam purchased a large loudspeaker system that was adapted to the vehicle. This wasn’t the teams first rodeo doing large-scale experiential art/design projects, but it was certainly the most complex, time-constrained, and challenging project that any of them had taken on. The team set the bar very high for design, materials, safety, and other considerations, and established ambitious design goals to meet their deadline. Throughout the course of these projects they all learned some valuable lessons about what it means to invest themselves fully in the creative process, and what it means for your partners and friends to do the same. The main purpose of Heart Deco was to bring an amplified positive vibe through art and music to everyone that encountered it.
The Phoenix Redesign (2013, 2014)
In 2013 Adam and the team decided to push the envelope on mobile art and community further and redesigned the project from the ground up. The core team included Alex Nolan and Justin Grant, and they began with design meetings and planning sessions, defining project milestones, scrutinizing renderings, gathering the necessary equipment, raw materials, tools, and other supplies. Alex Nolan and Adam got to work on an elaborate “exo-frame” around the vehicle — a network of welded steel rectangle tube from the chassis up (and throughout) the top deck to provide additional support under heavy weight loads and other stress factors. Justin focused on creating a massive aluminum & stainless steel Phoenix along with a dozen steel faux-flames were created, and another area of intense focus which was developing a modular assembly on top of the vehicle to attach an array of aesthetic elements. And Adam was mainly focused on building out the sides of the vehicle. During this time the team was also working on various fundraising efforts – primarily to fund our travel, towing, fuel, and equipment rental expenses for that year — and had launched a successful crowd-funding campaign, and organized numerous live music events to support their funding goals. After many months of planning and construction the new exterior design was complete and it surpassed everyones expectations.
In late-2014 after 5 years of pioneering mobile art, music, and community in the Bay Area and beyond, it was time to take a break and the Phoenix project went into hibernation for 18 months.
In 2016 the Phoenix was resurrected for a single historic event. They teamed up with old friends the Disco Space Shuttle to throw Terminus: the last Treasure Island warehouse party. It was held at the legendary Building 118 (also the facility where the Phoenix redesign happened) which was a historic art + creative facility that was targeted for demolition by the city of San Francisco to make way for redevelopment on the island (aka Condos). The event was a massive success, and one of the bay areas finest parties ever.
In early-2017 the decision was made to sunset the project and Adam then donated the projects assets (most of which he had contributed to the project) to various artists and organizations. And while the projects adventures in the dust ended back in 2014, many new and even more interesting projects have sprouted from former members of Heart Deco & The Phoenix.